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ADVANTAGES OF TOLL FREE NUMBER
from:Author: Mark Richardson
Article:
A business organization engaged in any commercial activity
depends heavily on its customers for growth and development,
measured in terms of volume of sales. It is very essential for
the company to understand the needs and aspirations of its
customers because a business opportunity is generated on the
basis of customer needs and feedback obtained from them. After
undertaking market survey, a company launches new products and
services and brings awareness about them amongst a group of
people through advertisements in print and electronic media.
Having made its products and services known to the general
public, the company must provide a means such as a telephone
number so that interested customers can obtain detailed
clarification about the products and services such as price
discounts, quality and features before making up their mind to
purchase the product or commercially avail the benefits of the
services.
A toll free telephone number motivates a potential customer to
satisfy his curiosity of the product or service in a convenient
and hassle free manner since he is not charged for making calls
to the company. Also small companies with budget constrains do
not like to be burdened with overhead expenses on
telecommunication devices. In addition, toll free numbers serve
as user friendly marketing tool.
Whenever a new company makes an entry in a competitive market
where there are already other well established companies selling
similar products, it has to highlight the unique features of its
product or service through advertisements in order to capture a
significant portion of the market. Many customers already
familiar with that product/service want to give a try to this
product/service offered by the new company so that they can
avail themselves of its unique benefits. In the absence of a
toll free number, they would not be inclined to contact the new
company, resulting in the loss of business opportunity. It is
now an established fact that advertisements with toll free
numbers outperform those without a toll free number in terms of
customer responses and sales turnover.
For long term survival and profitability, a company has to
enhance the corporate image in terms of increased customer
confidence and satisfaction. With a toll free number the
customers get a psychological feeling that they would have a
long term relationship with the company and the initial contact
is not merely to the point of sale. This is because customers
can use this number to call up the company officials at any time
and anywhere on 24 7 basis to register their complaints, offer
suggestions and also to obtain information for their queries.
Additional facilities provided with toll free numbers ensure
that incoming calls are received by a receptionist, recorded by
a voicemail or answered by an answering machine in case of a
routine query. Thus, calls don't go unanswered unlike an
ordinary phone number.
Many a times after dialling the toll free number, pre-recorded
messages of the automated attendant provide information related
to the features of the products, the availability of different
services, discounts on bulk orders and also the names and
addresses of the dealers appointed by the company. Customers,
spread across diverse geographical locations of the country, can
obtain all the information they need with a single number at
their place without the need to travel to company headquarters
or search its branches. Thus, companies can use toll free number
as a promotional tool. Companies in the field of electronic and
consumer durables are in greater need of toll free numbers
because customers invariably need after sale support and
assistance. In the absence this facility, dissatisfied customers
share their grievances with potential customers, thereby
hampering future sales. Companies can nowadays subscribe to toll
free numbers at a much reduced cost compared to usual telephone
numbers since there is no rental charge and costly installation
of hardware. A phone line is enough for this purpose. Charges
are levied only for the duration of the calls made by the
customers. There is no need to make the telephone numbers of all
the departments public since one toll free number would suffice
the cause. Pre-recorded messages provide different extensions so
that customers are directed to the concerned departments.
Competition among the telecom companies and mass production of
hardware and software is further driving the toll free number
charges southwards. The hardware and set up costs are also
minimal. Similar to a local number, the toll free service
providers are also offering such services as video conferencing,
caller Id, call waiting, call forwarding, dropping of unwanted
calls, voice mail or answering equipment. There is no way to
distinguish whether the incoming number is a local number or a
toll free number. Thus, by subscribing to the toll free number
there would not be any major structural changes in the
organization.
For small and medium sized companies, a toll free number is an
effective means of reducing their operational expenses in terms
of reduced sales and marketing workforce. Companies can save
printing and distribution costs of promotional materials. This
is because most often a large part of the advertisement material
such as catalogues sent at different addresses based on
guesswork or on the basis of some secondary source such as
telephone directory does not end up in the hands of potential
customers and is thus wasted.
Due to liberalization and globalization of trade, commerce and
services and developments in the field of information and
communication technology, the need for faster, reliable and
inexpensive means of communication such as the toll free number
may become a necessity for companies operating in different
industries.
Manohar Chapalamadugu is the president and founder of 800PBX,
industry's most reliable Toll Free Number providers with PBX
services inbuilt. Visit http://www.800pbx.com for more details.
About the author:
I am Mark, an in-house writer for 800PBX Inc, the provider of
Toll Free Number with PBX Services. I am a regular reader and
writer of business articles. This article provides an insight on
how a Toll free Number helps your Business.
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